Design of the new PIDZ smartphone app
Project
Client
Type
Tasks
The hitch
During the start of this project, PIDZ already had an smartphone application. Unfortunately, this app didn’t meet the current standards anymore and several bugs occurred. To ensure a great user experience and a up-to-date technical implementation we, as development team, decided to completely start from scratch.
Besides the opportunity to start from scratch, we had the challenge to build an app that convinced PIDZ users of the app, since lots of users lost trust in the PIDZ app due to the above mentioned bugs.
Step 1
User Research
Since I earlier did user research for PIDZ, there was already a lot of valuable information within the company about pain points, (product) wishes and characteristics of the users of mijnPIDZ. However, this data was valuable, we had to do some in-dept research focussed on smartphone use of freelancers of PIDZ. Therefore I conducted interviews with 5 freelancer to complement the exiting data. The findings of these interviews were subsequently turned in to insight cards.

Step 2
Design Sprint



Step 3
From global app flow chart to wireframes
Now we had lots of insights, I started with a few design iterations on the concepts. First, the complete app flow was made since we already knew which features should be added within the app.


Subsequently, the minimal viable product (MVP) was determined to ensure a good focus in the next iterations. These consisted of creating wireframes which had to be validate with end-users during user test sessions. During this tests, users were asked to follow several scenarios, so they used the prototype as if they were using the app in real life. Finally, all findings of these tests were implemented in the next design iterations.





Step 4
Visual Design
Next, I had to turn the wireframes into a visual design based on the existing branding of PIDZ. Moreover, I had to collaborate with both the back-end developers of Smiling Gents, as well as, the app developers of Dutch Coding Company, to ensure the app design were delivered as expected.

The end result
Finally, to ensure all flows and screens were clear for the development teams I delivered several flowcharts with all screens so they could easily find their way through the app.



