Extended Design Sprint to kickstart a project
Project
Client
Type
Tasks
The hitch
Quion asked us to join the team since they had two major opportunities. The first one was an opportunity to enter a new market. However, to do so they needed to come up with a suitable product. Moreover, they saw a great opportunity in the new PSD2 law, which makes it easier to make use of payment data if you’re not a bank.
To accelerate the project they hired me and several others to form a team and take a deep dive in an innovative way to enter this new market and make use of the opportunities around PSD2.
Step 1
Customer Arena
Subsequently, we sorted the results of the observation based on empathy maps. These maps and general conclusions of the focus group formed the input for the Design Sprint held next week.




Step 2
Design Sprint
Since we were trying to make the process as easy as possible for customers we skipped some important steps, as we found during the user tests. Due to the easiness, users got distrustful towards the product. Moreover, sharing data felt like a ‘black box’ for people. They couldn’t trust the company since they couldn’t follow how their data was used within the company, even if the company was open to how the data was used.
Some important findings to fix during the prototyping week thus.



Step 3
Prototyping week
We started the prototype week by analyzing all input from the user test of the design sprint. Based on all the important findings, we decided which important parts had to be improved. Moreover, we took a look at the earlier made sketches and ideas since they may contain useful solution directions.
From Tuesday till Thursday, Pepijn Gieles and I were working on the next iteration of the prototype. We started with an ideation session on Tuesday, followed with solution sketching on Wednesday morning. Subsequently, we started with a new storyboard, so we had a stable basis for the new InVision prototype. We build the prototype on Thursday.
The new prototype was tested again on Friday so we could validate the new assumptions. This new prototype was perceived as much better than the first by all potential customers. A very nice result for the second iteration and we got enough input for eventual further improvements.

The end result
Besides the tested prototypes and lots of insights, we defined some next steps with Quion. One of the important things was a good market validation before the product can go into the next iteration in which also the development team should get involved.