Improving the digital experience of your brand by collaboration, research, prototyping and design
No Hitch is a Freelance User Experience Design agency held by Maarten Somers and located in Breda, The Netherlands.

Via No Hitch, I like to find the right solution for your company by a strong collaboration with you, your company and, of course,  your customers.

What I like about User Experience (UX) design is how good designed products can make people happy and satisfied. How user tests can surprise you. But above all: How you can create great products and services by co-creating and collaborating with a team of enthousiast people.

So, let’s create outstanding user experience without a hitch!

How about the Hitch?

A hitch is a problem or challenge, something that can be solved with a good approach. A hitch can be a business challenge or customers struggling with your service or product. Different challenges which need different approaches but always by connecting business goals, users needs and technical opportunities.

UX design Pillars - No Hitch

Hitchnoun
a temporary difficulty or problem.
“everything went without a hitch”

How about the Hitch?

A hitch is a problem or challenge, something that can be solved with a good approach. A hitch can be a business challenge or struggling customers with your service or product. Different challenges which need different approaches but always by taking into account the business goals, users/customers and technical opportunities.
UX design Pillars - No Hitch

Hitchnoun
a temporary difficulty or problem.
“everything went without a hitch”

The Double Diamond approach

As No Hitch, I like to use the Double Diamand design approach to tackle possible hitches. This approach helps in broadly understanding the problem and clearly working towards a solution. Since this approach is non-linear, we will go back and forth between the stages while working together on your project.
By using this process, I always like to start with the discover phase to clearly understand the problem or challenge (the hitch). All input from the discover phase will be used in the define stage to clearly define the goal and problem statement. Subsequently, it is time to start with ideation. Within this stage, lots of ideas and concepts will be brought to the table. Finally, these ideas and concepts will be turned into a testable prototype during the delivery stage.

Design Approach Double Diamond No Hitch

The above stages are turned into different services. Some services consist of only 1 part of the double diamond approach, while others consist of the whole process.

Earlier solved hitches at..

Design Sprint Avans Hogeschool logo
AssistiveWare Logo
Quion - logo
UX Design Nederlandse Spoorwegen NS logo

And many more SME's