Hello you_

I’m Maarten Somers, a freelance UX Designer and Digital Strategist, who loves to create awesome (digital) products without a hitch.

Create and collaborate

Designing in collaboration with you, your employees and of course your customers is not only awesome, it also ensures a human-centered and easy to use service or product.

This collaboration can be done in various ways:

User Experience Design

No Hitch designs (digital) products and services in a human-first way. Improving usability, ease of use and above all interaction between the user and all facets of your company.

Interaction Design

It’s all about aesthetics, motion, sound and space which results in creating digital products and services that enable users achieving their goal(s) in the best possible way.

Digital Strategy

Combining all business aspects like customers, business goals and tech opportunities into a valuable strategy to develop a new or improve an existing product or services.

Concepting

Let’s turn strategy and business requirements into feasible ideas and concepts. This is done in several iterations of sketching, prototyping and conducting user tests.
All expertises
NS Customer Journey Workshop
Service Design Workshop Materials - No Hitch
Prototyping Usertest
Service Design Workshop Materials - No Hitch
I worked for several awesome brands, like Essent, NS, Rabobank, Bosch, Sogeti, PIDZ and lots of projects for SME’s.
Design Sprint Avans Hogeschool logo
AssistiveWare Logo
Quion - logo
UX Design Nederlandse Spoorwegen NS logo
All projects

What clients say

Maarten is a very proactive, energetic and sociable designer. As part of the enterprise UX team for the past year he has worked on several key mobile enterprise applications and services for the Dutch Railways. With his broad skill set he’s great in facilitating creative workshops, conducting thorough user research and creating thoughtful creative solutions. It is a real pleasure to work together with Maarten and I recommend him to any team in need of a well-rounded UX designer.

– Alex Kerklaan, Nederlandse Spoorwegen

I worked on several projects together with Maarten the past two years. I got to know him as a person that gets sh*t done. He's brilliant when it comes to quickly testing his ideas and adjusting them if needed. He knows when to make assumptions to speed up the design process in a controlled way. Even more important, when given the time his user research skills enable him to tackle all assumptions if needed. Maarten's experience with i.a. stakeholder interviews, customer journeys and visual prototypes make him a valuable designer for any type of business.

– Pepijn Gieles, Insight Deck

Working alongside Maarten is always a pleasure. He’s keen, has an urge to learn and wants to understand the drive of a person. If you’re looking for a great User Experience Designer, he’s your man.

– Robin van Doorn, Sogeti

Maarten heb ik leren kennen toen hij kwam werken bij Smiling Gents. Hij is een creatief, gemotiveerd en enthousiast persoon en dat komt ook duidelijk terug in de kwaliteit van zijn werk. Ook was hij uitermate flexibel in zijn werkzaamheden als UX designer. Hij schroomde er niet van om projecten op te pakken en taken uit te voeren die buiten zijn comfort zone liggen. Als persoon is hij ook erg fijn en professioneel om mee samen te werken, hij komt zijn afspraken na en denkt goed mee vanuit verschillende perspectieven.

– Jordi Sletterink, PIDZ

Publications

Sometimes it’s great to share ideas, knowledge and opinions.
Prototyping Design Sprint

MVP problems and the lack of next iterations in corporates

NS Customer Journey Workshop - Journey

Mismatch of UX Design and the Agile way of working

Affinity Mapping User Research PIDZ

Turning User Research Data into Valuable Insights as UX Designer

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Get rid of your expensive UX lab

It is not always valuable to have an expensive UX lab to do user research. Sometimes it is as easy as using to standard office tools like Skype.

Workshopdag Studio.WHY Maarten Somers No Hitch

UI Design for Students with Autism

Skeuomorphic, Flat or Material Design: Requirements for Designing Mobile Planning Applications for Students with Autism Spectrum Disorder